I could make better mattresses and sell them for a better price. How?, By cutting out of the middleman and selling direct to the public. Not magic, just a more value laden distribution model. So I made a business plan with lots of hope and no money to start up. I begged, borrowed and mortgaged my $5000 mobile home and had to plead with my banker for that! (Thanks Steve :-)
"We don't believe in what big companies call "perceived value",
We believe in real value."
Well that was over 20 years ago; I am living my humble dream of making mattresses that people want, at a great value. I want to say "Thank you" to the 35,000+ local folks, who over the years have trusted us for their sleep products.
"We dislike maketing that "spins fables about pretty junk" :-)
We are constantly tweaking to create mattresses that have more comfort, more value, and the latest in proven sleep technology, not just the current marketing fad. We don't believe in what big companies call "perceived value", We believe in real value. We dislike marketing that "spins fables about pretty junk". Real value, Real quality and Lasting comfort, That’s what we at Sterling really care about.
Mattress Craftsman and founder.