About Us

      So...What is Sterling Mattress Factory              all about?

The Family Vacation 2017

 30 years ago, I was selling mattresses at a retail store, selling the "big names” you know Sealy, Simmons, waterbeds etc. Since I was a child I always was interested in how things work. I was the kid in school who asked the teachers "why?" as my classmates rolled their collective eyes.

 

 So naturally, I wanted to learn all about the workings of mattresses, and I was very interested in what was in them and why they felt like they did. I would cut open some of the old mattresses we disposed of for our customers. I studied their inner workings and components, I asked the factory guys what made a quality mattress, and where the problem areas were.

 

The store carried a large selection, maybe 25 different models. I enjoyed helping people find that "just right" Mattress. It really felt rewarding...being able to help folks have a better quality of life, by getting great sleep, because we all know from personal experience how absolutely vital a good nights sleep is.

 

 

               "I found it so frustrating that I couldn't find that "just right" mattress

                                               for many of my customers." 

 

 

At Sterling Mattress factory our focus is on superb craftsmanship, cutting-edge design and natural materials. With our large selection and affordable prices, your dream home is within reach!

 

To view our collections, stop by the showroom or call for a convenient appointment with our sales staff. Find out why our discerning customers keep coming back!

 

Anyhow....

 

 Even though we carried the big names and had lots of models, I found it so frustrating that I couldn't find that "just right" Mattress for many of my customers. The last two years of my six years at retail, I read the industry journals and learned all I could about the sleep products business. I went to trade shows and toured several big name mattress plants.

 

 

 

 Then it came to me ....I know enough about this business, I can make my own mattresses, and not just to the minimal, "big name specifications". I could spend a few dollars more and make a much better product and when need be, adjust it to my customer’s specific needs.

 

 

       

     "The part that got me exited was that, I could make better mattresses

 

 and sell them for a lower price."

 

 

 

 

 

 

                                                

                                                                             

So...

 

 I could make better mattresses and sell them for a better price. How?, By cutting out of the middleman and selling direct to the public. Not magic, just a more value laden distribution model.  So I made a business plan with  lots of hope and no money to start up. I begged, borrowed and mortgaged my $5000 mobile home and had to plead with my banker for that! (Thanks Steve :-)

 

 

                  "We don't believe in what big companies call "perceived value",

                                                 We believe in real value."

                                      

                                                                                                                   

 

 

 

 

Well that was over 20 years ago; I am living my humble dream of making mattresses that people want, at a great value. I want to say "Thank you" to the 35,000+ local folks, who over the years have trusted us for their sleep  products.

 

 

 

 

 

         "We dislike marketing that "spins fables about pretty junk" :-)

 

 

 

 

 We are constantly tweaking to create mattresses that have more comfort, more value, and the latest in proven sleep technology, not just the current marketing fad. We don't believe in what big companies call "perceived value", We believe in real value. We dislike marketing that "spins fables about pretty junk". Real value, Real quality and Lasting comfort, That’s what we at Sterling really care about.                                                                                                                                    

                                                                                                                         Most sincerely,

 

                                                                                                                         Mike Wicoff

                                                                                                                         Mattress Craftsman and founder.

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